Keyword act as the anchor between your audience’s search and the content you offer to fulfil the purpose. Why not provide effective keywords with possible researches done to beat your competitors online?
Every online
entrepreneur dream to remain on the top pages of a popular search
engine, like -Google. But, sadly, not all can achieve that target,
even if they have an attractive website with responsive design. The
probable reason behind this is that the keywords they are using, are
hard for web crawlers to understand, and competitors are using better
keywords. If your website is facing the same problem, then continue
reading this article by
Futuristic Bug, the best web development company.
If you feel your
contenders are using better keywords than yours, then it’s high
time to identify them and rank them accordingly to optimize your
website ranking organically. But not many like the idea of ranking
keywords but strategic planning are necessary while choosing the
effective keywords.
Many users engage
tools like Ahrefs, SEMrush and Spyfu to identify their competitor’s
keywords. This is indeed a smart act for identifying your
competitor’s keywords. But the major challenge is when you need to
detect the keywords that separate you from your competitors and rank
them accordingly, to reach your goal.
Before you proceed
further, with the keyword selection process, you must ensure two
things-
- You have a complete understanding of the keywords you are using
- You need to identify your competitors with the same target audience
Once you are
confident about the above two pints easily carry on with the keyword
selection process-
- Collect all their keywords- To begin with making a list of all the keywords your competitors are using, which can be organic paid and even opportunity keywords. There are several plugins available that you can use on your competitor’s website URL to get the best result.
- Strain important ones- As you get the list you might find some common ones which you must eliminate from the list. Then accordingly you must go for a new database, disregarding the existing one. Narrowing the list will always be helpful to rank your keywords.
- Think deep to decide- Once you have the ultimate list with you, think from a user’s perspective to rank them in order. Make the best use of Google to complete your task. Check out where those keywords are directing and if the results are satisfying customer’s need. After complete analysis decide whether to continue with those keywords. Unfortunately, no tool or plugin can help you in this matter and you must think logically keeping all sorts of questions in mind.
- Look for the paid keywords- You must check out the keywords your contenders have paid for. Various tools are available to make your task easy. Paid keywords are quite expensive and not many like the idea of investing in it.
- Start grouping according to goal- Since users have an intention of adding a modifier for searching something specific it is important to segregate keywords according to the business goal. This will not only lower down CPC (Cost per click) but will also boost ad relevance along with website traffic.
Calling
for a conclusion
Once you are into
this business world, you are bound to face cutthroat competition and
you are left with no other choices than taking smarter actions. The
SEO experts
of the best web development company
have tried to give a comprehensive explanation on how to improve your
keyword stock and select only those from your competitors which can
turn out to be more effective for improving conversion rate.
